PRIVACY POLICY

Polina Venglovskaia Photography Services

Last updated: 10.07.2025

1. INTRODUCTION

This Privacy Policy explains how Polina Venglovskaia, trading as moth.and.moss (“we, ” “us, ” or “our”) collects, uses, and protects your personal information when you use our photography services.

Contact Information:

• Email: polinavenglovski@gmail.com
• Instagram: @moth.and.moss
• Location: London, UK

2. INFORMATION WE COLLECT

Personal Information

• Contact Details: Name, email address, phone number, postal address
• Booking Information: Preferred dates, session type, special requirements
• Payment Information: Processed securely through PayPal (we do not store payment card details)
• Communication Records: Messages, emails, and consultation notes

Photography Content

• Images and Videos: All photographs and video content created during sessions
• Location Data: Shoot locations and travel information
• Technical Data: Camera settings, editing notes, file metadata

Website and Social Media

• Usage Data: Website visits, page views, interaction patterns
• Social Media: Public interactions on Instagram, Threads, and other platforms
• Communication: Direct messages, comments, and inquiries

3. HOW WE USE YOUR INFORMATION

Service Delivery

• Process and fulfill photography bookings
• Communicate about sessions, scheduling, and logistics
• Provide consultation and styling guidance
• Deliver final images and videos

Business Operations

• Process payments and manage invoicing
• Maintain client records and booking history
• Improve our services and customer experience
• Respond to inquiries and provide customer support

Marketing and Promotion

• Portfolio Use: Display your images in our portfolio, website, and social media
• Marketing Communications: Send updates about services, offers, and news (with consent)
• Social Media: Share images on Instagram, Threads, and other platforms
• Testimonials: Use feedback and reviews for promotional purposes

Legal Requirements

• Comply with legal obligations and regulations
• Protect against fraud and misuse
• Enforce our terms and conditions

4. LEGAL BASIS FOR PROCESSING

We process your personal information under the following legal bases:

• Contract Performance: To fulfill our photography services agreement
• Legitimate Interest: For business operations, marketing, and portfolio use
• Consent: For optional marketing communications and specific promotional use
• Legal Obligation: To comply with tax, accounting, and other legal requirements

5. IMAGE USAGE RIGHTS

Default Usage

• We retain copyright to all images created
• Images may be used for portfolio, marketing, and promotional purposes
• Images may be shared on social media, website, and marketing materials
• Images may be used for commercial purposes including print sales, products, and licensing
• Client credited when possible: @moth.and.moss
• Raw images are never provided or shared under any circumstances

Opting Out

• You may request specific images not be used publicly
• Private usage requests incur a 40% surcharge on package price
• Requests must be made before or during the session
• Existing published images may remain in use unless specifically requested for removal at mutually agreed terms

Your Rights

• Request removal from future marketing materials
• Ask for specific images to be removed from public use

6. DATA SHARING

We do not sell, rent, or trade your personal information. We may share information with:

Service Providers

• PayPal: For payment processing (governed by PayPal’s privacy policy)
• Cloud Storage: Secure backup and storage services
• Email Services: For communication and marketing (when consented)

Business Partners

• Collaborating Creatives: When working with makeup artists, stylists, or other professionals
• Venues: When booking studio spaces or locations
• Equipment Providers: For specialized equipment or props

Legal Requirements

• Law enforcement or regulatory authorities when legally required
• Professional advisors (accountants, lawyers) bound by confidentiality
• In case of business sale or merger (with notification)

7. DATA SECURITY

Protection Measures

• Secure cloud storage with encryption
• Regular backups of all client data and images
• Password-protected access to all systems
• Secure payment processing through established providers

Image Security

• Multiple backup systems for all client images
• Secure file transfer methods
• Professional-grade storage solutions
• Regular security updates and maintenance

Limitations

• No system is 100% secure
• You share information at your own risk
• Notify us immediately of any suspected security breaches

8. DATA RETENTION

Client Information

• Active Clients: Retained for duration of business relationship
• Inactive Clients: Retained for 7 years for tax and legal purposes
• Marketing Lists: Until you unsubscribe or request removal

Images and Creative Content

• Client Images: Retained indefinitely unless specifically requested for deletion
• Portfolio Images: Retained for business purposes unless removal requested
• Communication Records: Retained for 3 years for business records

Deletion Requests

• You may request deletion of personal information
• Some information may be retained for legal or tax purposes
• Image deletion may affect our ability to provide future services

9. YOUR RIGHTS

Under UK data protection law, you have the right to:

Access and Portability

• Access: Request copies of your personal information
• Portability: Receive your data in a structured format
• Rectification: Correct inaccurate personal information

Control and Deletion

• Erasure: Request deletion of your personal information
• Restriction: Limit how we process your information
• Objection: Object to processing based on legitimate interests

Marketing and Communication

• Withdrawal: Withdraw consent for marketing communications
• Opt-out: Unsubscribe from promotional emails
• Preference: Choose how we communicate with you

Complaints

• Supervisory Authority: Contact the Information Commissioner’s Office (ICO)
• Direct Contact: Raise concerns directly with us first

10. COOKIES AND WEBSITE TRACKING

Website Usage

• We may use cookies to improve website functionality
• Analytics tools may track website usage patterns
• No personally identifiable information stored without consent

Social Media

• Social media platforms have their own privacy policies
• We cannot control how these platforms handle your data
• Review platform privacy policies before interacting

11. CHILDREN’S PRIVACY

Age Requirements

• Services primarily for adults (18+)
• Parental consent required for clients under 18
• Special protections for children’s images and data

Additional Protections

• Enhanced privacy protections for minors
• Stricter consent requirements for image usage
• Parents/guardians may request deletion at any time

12. INTERNATIONAL TRANSFERS

Data Location

• Primary data storage within the UK/EU
• Some service providers may be based outside the UK
• Adequate protection measures in place for international transfers

Safeguards

• Standard contractual clauses with international providers
• Adequacy decisions recognized by UK authorities
• Regular review of international data transfer practices

13. UPDATES TO THIS POLICY

Changes

• This policy may be updated to reflect business or legal changes
• Material changes will be communicated via email and website notice
• Continued use constitutes acceptance of updated terms

Notification

• Updates posted on website with revision date
• Significant changes communicated directly to clients
• Historical versions available upon request

14. CONTACT US

For questions about this privacy policy or to exercise your rights:

Email: polinavenglovski@gmail.com Instagram: @moth.and.moss 

Response Time: We aim to respond to all privacy requests within 30 days.

This privacy policy complies with UK GDPR and Data Protection Act 2018 requirements.